DepartmentBUSML
Course450
TitleFoundations of Marketing Management
DescriptionA survey of marketing for non-business students including discussion of marketing practice tools and concepts and their applications in profit and non-profit organizations. Au, Wi, Sp Qtrs. 2 2-hr cl. Prereq: Math 130; Econ 200 and CS&E 100 or equivs. Not open to students with credit for Bus-M&L 494 (Summer 2001) or 650; or to students enrolled in the BSBA program. Credit does not count toward the BSBA degree.
Credits4