DepartmentBUSINESS ADMINISTRATION:MARKETING & LOGISTICS
CourseBUS-M&L 650.
TitleMarketing
DescriptionCritical survey of field of marketing; structure, functions, policies, costs, and problems analyzed from consumer and other viewpoints; emphasis on principles, trends, and quantitative expression.
Credits4
LevelUndergraduate / Graduate
Pre-requisitesPrereq: Econ 200 or equiv.
General Info