DepartmentBUSINESS ADMINISTRATION:MARKETING & LOGISTICS
CourseBUS-M&L 450.
TitleFoundations of Marketing Management
DescriptionA survey of marketing for non-business students including discussion of marketing practice tools and concepts and their applications in profit and non-profit organizations.
Credits4
LevelUndergraduate
Pre-requisitesPrereq: Math 130; Econ 200 and CS&E 100 or equivs.
General InfoCredit does not count toward the BSBA degree.